Are you finding it difficult to find things to write about for your niche? Are you sitting their scratching your head every time you go to write a blog post? Than you need to focus more on long tail broad keyword search engine optimization strategies. Every person writing articles for specific niches always tend to target the exact same things, making it harder and harder to rank for in search engines. By expanding your scope to long tail articles, and including such broad keyword phrases in your title and in your content makes your post much more powerful as it is targeting a less competitive search query. Yes the short catchy titles tend to have many more people typing them into search engines, but that does you no good when your not even ranking in the top 20 never mind top 100 search results. You will be lucky to get 2 or 3 if any visitors per post a day doing that strategy.
One of the most powerful tools and your new best friend is SEMRush, pop in a few of your keywords and have a look to see what else is trending in relation to your niche. A good way to gauge what long tail keyword phrases to target, is to see what one's have a low CPC. If you start focusing your blogging efforts on long tail search queries, that have at least 50 search volume, you stand a much better chance at grabbing a piece of the pie. If you start to rank well for a number of these you will start to see the power that lays behind low competition broad word search queries. SEMRush and LongTailPro are two of the best tools to get this job done.
Here you can give SEMRush a free trial run, the free version is a fun tool to play around with. It is in no way as powerful as the upgraded version, but its a good starts and you can still learn a lot.
Two strategies to go along with your long tail article titles is to use expired domains and editorial back-links. The combination of these 3 strategies is a powerful way to give your online presence a boost.
- If you are interested in learning more about previously owned and expired domains you can find out more by reading our article Previously Owned Domains - Why they help increase your search engine rankings
- If you are interested in getting some high ranking authority editorial websites pointing back to your site with content written related to your sites niche please get in touch with us. We work with many content writers that have a proven success rate at getting articles published on some of the worlds best websites. Contact us here.
The image above gives a visual description of short keyword targeting vs long tail keyword targeting and the amount of traffic vs the amount of competition that generally follows.
Remember that is is important to understand what your broad keyword truly means, you need to pretend that you are the one putting the 'long tail search phrase' into the search bar. There may be different answers that people are looking for. You need to try to be the answer for all them, not just one. This might mean that you'll need to widen your scope and increase your product list on your site to include more things that are related to your niche and targeted keywords.